We live in the digital world and digital presence is growing every year tremendously. It can be smart to use this as your comparative advantage and use digital technologies to professionally brand yourself and present to others including future employers, network contacts, or anyone who can help you find a job or grow your career.
It is very important to remember that the first impression potential employers perceive about us is when they look at our resume or our application or view our online profiles. Just remember, our physical presence doesn’t make the first impression to the potential employer, most likely that is a digital one. When we state digital we think of a Cover Letter, Resume (CV), phone call, etc.
Check Your Online Presence
Search your name on the internet and see what shows up.
- Most likely your social media accounts,
- LinkedIn profile,
- if you have a website then the About Me web page, blog profile, portfolio.
Click through to each of the results and see what is the content.
You want to project something professional that will match your personality and presence at work.
If you do not have any results then you need to work on promoting your name.
Promote Your Name
Your personal branding goal is to increase the personal presence not just on the internet but in the search engines so your name shows on the top of the SERP (Search Engine Result Page). If you are on top of the list so anyone who searches the internet including the prospective employer will see that.
Use your name as a URL whenever possible, Facebook, LinkedIn, Blog profile, Website About page, YouTube channel, etc.
Write the same bio or summary on all of your profiles.
Professional Branding Tools
Build a website
Consider building a website to brand yourself and reflect your professional presence. WordPress, Wix, Squarespace are just some of the technologies to use and not that difficult to learn and use. Make sure that you have a professional “About Me” page.
Write a Blog
Use a blogging publishing service (Blogger is a free option) to easily design and write a blog focused on your field of expertise so you can increase your professional branding.
Create YouTube Channel
Video is a great presentation platform for your professional skills and personality. It is free, easy, and quick to create your own YouTube channel. Create a short video where you will present yourself with your competencies and skills.
You do not need to make the video public and you can keep it private and send the link when applying for the positions.
Get Your Name Connected
Use the above-mentioned platforms (LinkedIn, website, blog, YouTube) to connect, collaborate, or interview influential and important people in your field.
Create a Presence
Be active on the forums or specialized websites in your field of expertise (Reddit, Quora just to name a few ), write guest posts on other people’s blogs, go to events, conventions, industry meetings.
If you are not financially pressured volunteering in the field of expertise is an option. This will give you valuable experience and gain exposure as an expert.
Register Your Resume (CV) With Recruitment Agencies
By registering your resume you are showing up that you are active on the job market. This will be noticed by the recruitment agencies. If you have covered your professional branding as listed above that might pick up some interest by agents.
Read our article How To Use Recruitment Agencies In Norway where you will get instructions on what you can do. In addition, our article Find The Best Job Listings In Norway lists some of the recruitment agencies operating in the Norwegian Job market.
Up-To-Date Your Brand
Do not forget to up-to-date your branding profiles and platforms, keep in touch with your contacts, build and maintain the network.
Personal branding is a good opportunity to increase your network community so please read the article Connect With Your Contacts – Networking Is Important In Norway.
Good Luck with your Job Search!
Don’t forget that this article is part of a text serious about finding a job in Norway. Depending on the phase you are in at the moment maybe you can find some articles useful for yourself. So please check them out.
Below you can see the infographic with an overview of all the texts in the series. If you click on the link above you will be sent to the page where all these steps are listed.
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Author: Dejan Mladenovic
I moved my family of 3 to Norway in 2008 and created this website so that I can share what I’ve learned with anyone that’s thinking of moving or traveling to Norway. It’s such an awesome place, and I want you to get the most out of it!
Connect With Your Contacts – Networking Is Important In Norway
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